SALT LAKE CITY (July 15, 2013) — A campaign to collect new back-to-school clothing and supplies for more than 100 children living in the Road Home, a Salt Lake family homeless shelter, launched this week at 32 retail locations throughout the Wasatch Front.
The Road Home Apple Trees, located at Old Navy, DownEast, Payless ShoeSource, Salt Lake area Staples and Intrepid, provide an opportunity for the public to select an apple with the name of a child and purchase a needed back-to-school item for him or her. The items, which should be new and unused, can be donated at any of the 32 campaign partner locations from Provo to Ogden.
“The Road Home has more families and children living in the shelter than ever before, so we need the public’s help to ensure each child’s back-to-school needs are met,” said Chris Thomas, owner/officer of Intrepid, which is organizing this year’s campaign. “Purchasing even one extra item while doing your back-to-school shopping will make a big difference and will give a deserving child a boost going into the new school year.”
At the completion of the campaign, which runs through Aug. 12, the clothing and school supplies will be delivered to The Road Home before the school year begins.
During the eight-year history of The Road Home Apple Tree, more than 19,000 articles of clothing and school supplies have been donated, benefitting more than 525 children living in The Road Home shelter. For more information about the program, visit www.theroadhomeappletree.com.
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About the Road Home
The Road Home is a private, nonprofit social service agency, established in 1923, that works to help people step out of homelessness and back into the community through emergency services, personalized case management and collaboration with additional resources. Children living in the shelter attend schools in the Salt Lake City School District.
Intrepid is a hybrid communications agency providing expertise in public relations, advertising, branding, crisis communication, social media, Web design and event management. The agency’s hybrid approach provides clients with deep strategy and consistent and cohesive messaging that can be applied to all communication vehicles. Intrepid, which was founded in 1995, has provided services for clients across the country.