Rita’s Ice Grand Opening
Thursday, September 12 at 4:30 p.m.
Rita’s Ice Midvale
The Family Center at Fort Union
7186 Union Park Ave.
Midvale, UT 84047
I will be there for the ribbon cutting ceremony! Make sure to find me and say hi!
Salt Lake City, UT - August 12, 2013 - Rita’s Italian Ice, the nation’s largest Italian Ice concept with more than 600 outlets in 21 states opened its first location today at The Family Center (7186 Union Park Avenue) in Midvale.
Rita’s is known for its famous Italian Ice, a smooth and delicious treat, made with real fruit, and available in more than 65 flavors. The official grand opening will take place on September 13. To celebrate the opening of the first Rita’s in Utah, the first 50 guests in line will win free Italian Ice for an entire year, and all guests can enjoy a free regular Italian Ice in the available flavor of their choice, including Rita’s #1 flavor, Mango, and fan favorites such as Cherry, SWEDISH FISH®, Alex’s Lemonade, and Cotton Candy - just to name a few!
Rita’s new Utah-area developers and franchisees, Todd and Anna Larson are longtime local residents, and plan to open seven Rita’s locations and one mobile Rita’s Ice Truck by the end of 2014. The new 1,250 square-foot outlet is located at 7186 Union Park Avenue, Midvale, UT 84047, and will be open six days a week, Monday – Thursday, 11:00 a.m. - 10:00 p.m., Friday and Saturday 11:00 a.m. – 11:00 p.m. Please visit: Ritasiceftunion.com or facebook.com/RitasIceUtah.
For East Coast transplants and Rita’s fans that live in Utah, the WAIT IS OVER! For almost 30 years, Rita’s fans have waited to see their favorite Cool Treat brand come to Utah. “Introducing our famous Italian Ice to Utah is a real thrill for us and we plan to spread Rita’s Ice-Custard-Happiness throughout our great state,” said Todd Larson, Rita’s Italian Ice franchisee in Midvale. “Many have never tasted Rita’s Italian Ice which is a very unique Cool Treat. Finding your favorite treat is top priority—like mine, I can’t get enough of the Misto! It’s a great treat when you are busy and on the run!”
Rita’s signature product is their famous Italian Ice, which is made fresh every day on location with real fruit. Unlike a snow cone, it’s a smooth, delicious, nearly frozen treat that is available in more than 65 delicious flavors, including sugar-free, gluten-free, and dairy free options. Rita’s is also known for their premium Old Fashioned Frozen Custard, which was rated #1 Best Ice Cream/Custard by ZAGAT in 2012!
Rita’s the “Home of Cool Treats” offers many delicious options that combine their famous Italian Ice and Frozen Custard, including their layered Gelati, blended Misto® Shake, or a Blendini which combines Ice, Custard and a delicious topping, such as Reese’s® Peanut Butter Cups. Other tempting treats include Rita’s Milkshakes, Sundaes with Unlimited Toppings, Frozen Custard Cakes and Custard Cookie Sandwiches to enjoy at home. Light Custard is also available.
With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious “Cool Treats” since 1984. Rita’s Italian Ice in Ft. Union will feature the same great combination of fresh made Ice in a clean, fun atmosphere that patrons have loved since the first Rita’s location opened, nearly thirty years ago. That’s almost thirty years of Rita’s happiness!
About Rita’s Franchise Company
Rita’s Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with more than 600 outlets. Rita’s presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.
The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and almost thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.
In addition to topping the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012. For more information about Rita’s please call 1-800-677-7482 or visit ritasice.com or wnaritas.com