Wednesday, April 09, 2014

Rita’s Italian Ice Opening in Sandy and Provo

Rita's logo

Popular “Ice, Custard, Happiness” Shop Opens New Locations in Sandy and Provo Salt Lake City, UT – April 7, 2014 - Rita’s Italian Ice, the nation’s largest Italian Ice concept with more than 600 outlets in 21 states will open two new locations in Utah. The franchise will open a new location in Sandy, Utah on April 9 and will follow with the grand opening of its first location in Provo, Utah on April 30. As part of each grand opening, Rita’s will donate $1,000 to the Road Home.

The Road Home is a private non-profit social services agency that assists individuals and families experiencing homelessness in Salt Lake County and along the Wasatch Front.

The new Sandy store will be housed at 11348 South State Street and the Provo location can be found at 1283 North University Ave. In celebration of the grand opening, the first 50 guests in line who donate a toy for The Road Home win free Italian Ice for an entire year. Every guest on March 19 will enjoy a free regular Italian Ice in the available flavor of their choice, including Rita’s #1 flavor, Mango, as well fan favorites such as Cherry, SWEDISH FISH®, Alex’s Lemonade and Cotton Candy, just to name a few!

Rita’s Utah-area developers and franchisees, Todd and Anna Larson, are longtime local residents. The couple opened two Rita’s locations in 2013 and plan to open five more stores in 2014. The company also recently launched a Rita’s truck that will take the area’s best frozen treats on the road.

“Introducing our famous Italian Ice to Utah last year was a real thrill for us and we plan to spread Rita’s Ice-Custard-Happiness throughout our great state,” said Todd Larson. “We were overwhelmed by the response to our first two locations and we are thrilled to open our newest stores in Sandy and Provo. Rita’s Italian Ice is a very unique, cool treat. Finding your favorite Italian ice treat is top priority. Mine? I can’t get enough of the Misto! It’s a great treat when you’re busy and on the run!”

While Rita’s is known for Italian Ice, its signature product is Gelati, a delicious layering of Italian Ice and creamy Frozen Custard. Gelati comes in an almost endless combination of flavors and toppings and is the top seller for Rita’s in Utah. With the 65 flavors of Italian Ice changing constantly, customers are encouraged to sign up for their innovative “Cool Alerts” which will notify them anytime they are serving their favorite flavor!

Rita’s, the “Home of Cool Treats,” offers many delicious options that combine their famous Italian Ice and Frozen Custard, including their layered Gelati, blended Misto® Shake, or a Blendini which combines Ice, Custard and a delicious topping, such as Reese’s® Peanut Butter Cups. Other tempting treats include

Rita’s Milkshakes, Sundaes with Unlimited Toppings, Frozen Custard Cakes and Custard Cookie Sandwiches to enjoy at home. Light Custard is also available.

With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious “Cool Treats” since 1984. Rita’s Italian Ice in Sandy and Provo will feature the same great combination of fresh made Ice in a clean, fun atmosphere that patrons have loved since the first Rita’s location opened, nearly 30 years ago. That’s almost 30 years of Rita’s happiness!

About Rita’s Franchise Company

Rita’s Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with more than 600 outlets. Rita’s presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao) and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in more than 65 flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and 30 years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

In addition to topping the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012. For more information about Rita’s please call 1-800-677-7482 or visit or

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